GTM POV
B2B go-to-market, operator to operator
For B2B founders, CROs, Heads of Marketing, RevOps leads, and agency owners. Written from the operator seat — I co-founded GTMify and ship the GTM systems I write about. Plays that actually moved reply rates, stack decisions worth making, and what to stop paying for.
Your seven-tool GTM stack is one tool too many
Most GTM stacks carry one redundant tool that quietly drains budget, attention, and data quality. Finding and cutting it is the highest-leverage RevOps move of 2026.
Intent data without orchestration is expensive noise
Most B2B teams buy intent data, park it on a dashboard, and miss the conversion window. The value was never the signal. It is the orchestration that acts on it.
The agentic outbound stack that beats the agency model
Agencies bill 15K to 30K a month for outbound a 2K agentic stack now runs. The math flipped. Here is what the stack contains and where agencies still matter.
Your scoring model is the wrong fight
Every GTM team is debating signals, weights, fit vs intent, predictive vs explainable. They're fighting the wrong fight. The model rarely matters. The orchestration around it does.
RevOps is becoming a build job, not a tools job
Five years ago RevOps was a tools-admin role. In 2026 it's a build role. Leaders are hiring engineers who happen to know GTM — and the middle market is one cycle behind.