Case studies
What I've built — anonymized
Selected engagements across enterprise retail, CPG, data & analytics, and B2B SaaS. All client names anonymized. Quantified outcomes where defensible. CODN-framed where relevant.
Enterprise Retail
Fortune 500 omnichannel — $50M new revenue in 18 months
GTM transformation rewiring measurement, segmentation, and outbound execution into one closed-loop system. Replaced fragmented tactics with integrated revenue engine.
Outcome: $50M net-new revenue, 18 months
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CPG
Global CPG leader — plan-to-cash cycle modernization
Executive-summary-level engagement covering plan-to-cash cycle modernization. AI orchestration cut time-to-market by 40% across the operating brand portfolio.
Outcome: 40% reduction in CPG time-to-market via AI orchestration
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Enterprise Retail
Global retail group — multi-workstream AI business case
AI transformation business case spanning Asia-Pacific operations, China GCC, BPO partnership, and joint venture structures. Bound CODN at every leg of the multi-workstream investment.
Outcome: Cross-region AI investment defended at board level
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B2B SaaS
B2B SaaS — agentic lead-scoring deployment (GTMify Cortex)
Production AI lead-scoring agent with ICP tier logic and disqualifier reasoning. Deployed against B2B SaaS ICPs in the 200–3,000 employee band; replaced batch scoring with closed-loop agent re-scoring on every signal event.
Outcome: Closed-loop scoring replaced nightly batch; pipeline lift visible at 90 days
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Engagements run through Stravonvale
Stravonvale is the advisory firm I co-founded with Josh Carter. Three engagement shapes: fractional advisor, transformation sprint, expert call. CODN audit at the start of every engagement.